For some years now, the competitive pressure in stationary retail has been increasing. The increasing online trade in particular is the driving force here. Online retailers often have better contact points with customers. In addition, they are in the comfortable situation of being able to better evaluate customer data in order to use it for higher purchase rates and a sustainable user experience.
In contrast, stationary retail often lacks clear identification options for its own customers. Up to now, retailers have used their own customer cards or cards from external providers. Depending on how the receipt is received, a digital receipt such as that provided by anybill can enable a usable method of identifying customers that does not require the additional presentation of a customer card. Based on this data, target group analyses, personalized offers and a data-driven increase in the shopping experience can be made possible.
In addition, new omni-channel strategies are opening up for retailers – thanks to digitization – to reach customers on all channels.
Fully-fledged digital customer journey
Against the backdrop of the aforementioned competition, the use of digital receipts results in yet another aspect that can optimize the position of brick-and-mortar retailers. In particular, electronic contact points along the customer journey are proving to be promising, with which stationary retail can also offer a positive shopping experience with a high level of convenience and new services. It can be assumed that this will increase customer loyalty to the retailer.
In addition to applications directly at the point of sale, examples include more product information, product recommendations and a purchase history.
These new possibilities are also directly related to apps that offer consumers added value. For example, it is possible for retailers to inspire the creative process of cooking with their own recipe recommendations based on the customer profile and to market products at the same time. In addition, depending on the design, a digital receipt offers the opportunity to increase customer loyalty with individualized bonus programs.
For more information on the added value of digital receipts for retailers and consumers, click here.
