{"id":12773,"date":"2022-12-13T13:08:28","date_gmt":"2022-12-13T12:08:28","guid":{"rendered":"https:\/\/fino.group\/bessere-customer-experience-dank-data-analytics\/"},"modified":"2023-07-26T11:34:37","modified_gmt":"2023-07-26T09:34:37","slug":"better-customer-experience-thanks-to-data-analytics","status":"publish","type":"post","link":"https:\/\/fino.group\/en\/better-customer-experience-thanks-to-data-analytics\/","title":{"rendered":"How data analytics can help banks create value from transactional data."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12773\" class=\"elementor elementor-12773 elementor-11836\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e3dc2 e-flex e-con-boxed e-con e-parent\" data-id=\"b4e3dc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be212c5 e-con-full e-flex e-con e-parent\" data-id=\"be212c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7439919 elementor-widget elementor-widget-heading\" data-id=\"7439919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data analytics as a success factor in the customer relationship<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a332750 e-flex e-con-boxed e-con e-parent\" data-id=\"a332750\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6046f3b e-con-full e-flex e-con e-parent\" data-id=\"6046f3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca2cba elementor-widget elementor-widget-text-editor\" data-id=\"3ca2cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-slate-node=\"element\" data-slate-fragment=\"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\">More and more banks are adopting a customer-centric rather than product-centric approach. To ensure that customers receive tailored, individual advice, existing transaction data must be analyzed intelligently using data analytics &#8211; for example, to exploit life-changing moments for the customer relationship.<\/p><p data-slate-node=\"element\" data-slate-fragment=\"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\">But many banks are still struggling to leverage the existing treasure trove of data from the data lake to improve customer experiences. Aleksandar Jeremic, Managing Director of <a href=\"https:\/\/fino.group\/\">fino<\/a> digital, explains in a guest article in <a href=\"https:\/\/fino.group\/wp-content\/uploads\/2023\/06\/bessere-customer-experience-dank-data-analytics_geldinstitute.pdf\">geldinstitute.de<\/a> how innovative <a href=\"https:\/\/kontoanalyse.de\/\" target=\"_blank\" rel=\"noopener\">account analysis solutions<\/a> can be easily integrated into the advisory process to create real added value from data.<\/p><p>&#8220;Traditional banks have to hold their own against digitally positioned neobanks, which are generally more cost-effective. They can succeed in this with personalized advice including individually tailored offers and personalized customer experiences. A good way to better understand customer needs is to leverage account transaction data, as it almost completely reflects their lives.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06fd58d e-flex e-con-boxed e-con e-parent\" data-id=\"06fd58d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3f3c73 e-con-full e-flex e-con e-parent\" data-id=\"f3f3c73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5721823 elementor-widget elementor-widget-button\" data-id=\"5721823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fino.group\/wp-content\/uploads\/2023\/06\/bessere-customer-experience-dank-data-analytics_geldinstitute.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the full article here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4298d3a e-flex e-con-boxed e-con e-parent\" data-id=\"4298d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-488a94f e-con-full e-flex e-con e-parent\" data-id=\"488a94f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e03216d elementor-widget elementor-widget-heading\" data-id=\"e03216d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Would you like to learn more?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3d20e elementor-widget elementor-widget-text-editor\" data-id=\"1b3d20e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Write to us. 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To ensure that customers receive tailored, individual advice, existing transaction data must be analyzed intelligently using data analytics &#8211; for example, to exploit life-changing moments for the customer relationship. But many banks are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,68],"tags":[71,74,81,76],"class_list":["post-12773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech-en","category-konto-und-datenanalyse-en","tag-fintech-en","tag-konto-und-datenanalyse-en","tag-kontowechsel-en","tag-kontowechselservice-en"],"_links":{"self":[{"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/posts\/12773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/comments?post=12773"}],"version-history":[{"count":0,"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/posts\/12773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/media\/12557"}],"wp:attachment":[{"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/media?parent=12773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/categories?post=12773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fino.group\/en\/wp-json\/wp\/v2\/tags?post=12773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}